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Monday, November 9, 2015

This new book is a Catch Of a Lifetime!

Catch Of a Lifetime is a romance after my own heart. If you loved Red Zone, you're sure to fall in love with Catch Of a Lifetime

I was able to catch up with Cassie Parker from Catch Of a Lifetime...I tracked her down at an apartment complex just south of Front Range University. Let's see if she has a minute or two to talk to us.

Hey Cassie! Can I come in? 

Y'all come on in and thanks for stopping by. Pardon the mess, but I just moved in yesterday and am still trying to figure out where to put things. This studio apartment sure seems a lot smaller than the online listing made it appear. Then again, once I get some of these boxes cleared out it should feel bigger. I hope. But that's moving for you. Can I get you something to drink?

Water would be fine. Thank you.

I've been guzzling water ever since I got here. Sure is drier than I'm used to. Right now I'm craving a large glass of sweet tea but my pitcher won't fit into that tiny fridge. Don't worry. I'll figure something out 'cuz a Southern girl needs her tea.

How are you liking Colorado so far?

I went for a walk this morning to work the road trip driving kinks out of my back and couldn't believe how perfect the weather is in August. Cool. No bugs. And those mountains are stunning. Is the sky always this blue?

More often than not. I think it's because of the clean air. But I've also heard it's because of the high altitude and being closer to outer space.

Believe me, I'm feeling the lack of air.

So, what's on your horizon this week? Are you looking forward to another school year?

I am definitely looking forward to this year. Today the plan is to finished getting settled in and then tomorrow I'll head over to campus. I still need to stop by financial aid to give them my new bank account information so they can deposit my stipend and I'll have money for books. I still can't believe I'm getting a free education and money to live on in exchange for teaching aerobics and Pilates classes to undergrad students.

Have you met any cute guys yet?

Not yet, which is a good thing since I'm all sweaty and still wearing my move-in clothes. Maybe tomorrow. Then again, I'm not exactly looking either. After the heartache of the last couple of years, it just feels so good to be somewhere new. To get a fresh start. I can hardly wait to see what God has in store for me this year.

Get to know Cassie better in Catch Of a Lifetime by Candee Fick 

Unfortunately, Cassie's fresh start is about to turn into her worst nightmare, but God has a plan. Read more in Catch of a Lifetime.

Blurb:  He breathes football. She shudders at the very mention of the sport. After a tragedy involving a football player destroyed her family, athletic trainer and graduate student Cassie moves across the country looking for a fresh start, but a change in financial aid lands her in the middle of her worst nightmare. Meanwhile, rookie coach Reed worries his dream career will slip away as injuries plague his players and his star receiver teeters on the brink of ineligibility. As the two work together to salvage the season, sparks fly, and Reed must eventually choose between the game he cherishes and the woman he loves.

Ordering link: on Amazon:

Bio: Candee Fick is the wife of a high school football coach and the mother of three children, including a daughter with a rare genetic syndrome. When not busy with her day job or writing, she can be found cheering on the home team at football, basketball, baseball, and Special Olympics games. In what little free time remains, she enjoys exploring the great Colorado outdoors, indulging in dark chocolate, and savoring happily-ever-after endings through a good book.

Friday, October 30, 2015

4 Marketing tactics that will sell your novel

You want to sell books! Here are 4 proven strategies that will help you sell your novel.

1. Quit marketing to other writers. Your peers aren't your target audience, yet a lot of newbie writers engage the writing community with their marketing. 
  • Gear your social media posts to readers, not writers, even if you're just starting out. (have you targeted your audience? If you haven't check out this post.)
  • Focus on growing your reader base, rather than your Facebook friend list.
2. Use the 80/20 rule. Marketing isn't about YOU, it's about YOUR READERS. What are your readers interested in? Do you write nineteenth century fiction? Why not post pictures of historical homes and clothing? Did you write a steam punk novel? Why not showcase some great tattoos?
Avoid being selfish:I hate it when writers talk about themselves all the time. Be humble and feature lots of other books that your readers will love!
  • Think of your posts as bait. What will make your readers bite? Make it smell good, look good, taste good! 
  • 80% of your marketing is "bait"(reader interest) and 20% is "hook"(your books) 
3. Schedule your posts. When you've determined what you're going to use as "bait" for your audience, start a list of scheduled posts.
  •  Facebook, Twitter, Instagram, and Pinterest can all be managed with a monthly subscription to TIME IS MONEY, especially in marketing! 
4. BE YOU. Marketing is very personal. What works for you isn't going to work for another writer. My brother sells cars with slap-stick YouTube videos...they are hilarious! (Wanna see them? Go here) These ads are working great for him, but I don't think they're the right fit for selling my romantic suspense novels! 
  • Make a list of the things that define you as an author. (if you mention professional coffee drinker or chocolate hound, may you be cursed forever! So cliche!) Use these things to define your marketing. Are you funny? Take good pictures? Create nail art? 
  • Readers LOVE authenticity. Be YOU and no one else.  
  • Consider your budget. Spending too much on marketing will sink you faster than a lead balloon. If you don't have marketing money, don't spend it! Do what you can, sell what you can and put your profits back into marketing! (do this on 10 books and you can go to Bermuda on the proceeds)